Thursday, March 23, 2006

Selling Life Insurance using the Internet

By: Jason Cozzetti
Insurance Professional
EFinancial Sales via the Internet

When going into the Insurance Industry you must have one characteristic that can’t be lost, Persistence! Once you lose this you may as well hang up your headset as it will most likely lead to serious debt or even bankruptcy. We deal with one of the most intangible products in the world, life insurance. So what you have to do is differentiate yourself from the competition and the list of other people calling your prospects. Having a good approach and a proper mindset when calling on your leads is good way to make a living. When you combine that with one of the hottest contact management systems in the world it spells out early retirement. I have been selling life insurance since I got out of college in 1998 when I went to work at MassMutual. As all of you know that is a very traditional company and couldn’t be more of an opposite from what I was about to venture into. In September of 2000 a friend of mine from the agency called me and said he had an idea that would answer our prayers, which was an endless amount of leads. The trick to it was all leads were called and sold on the phone and not in person anymore. “No problem” I told him, I would love to help!” while closing up the yellow pages searching for my next prospect. Six months later after making countless sales over the phone with him, I finally figured it out. Oh yeah, I forgot to mention that during those months we experienced more failure than you could ever imagine while learning this new concept. During that time we slowly figured out where we lost the applicants. It was not me anymore, it was the way we went about quoting the prospect to getting the application filled out and scheduling the medical in a timely fashion. That process alone can kill a lot of time. Not only are those aspects important but there was also other misc. details that fell through the cracks. Things like labels for the applications going in the mail, follow up calls, reminder emails, underwriting updates, and notes from past conversations with the applicant. All these things combined were enough to make me jump out the window and take a 9-5 cushy desk job. At this point we had put way to much time in this industry to just give up, so we improvised. All those things I mentioned above that ruined our days we built into a streamlined sales automation system called ALISS. This stands for Automated Life Insurance Sales System. We figured that the only way to make money in this business was to do volume, and that is what this system will allow you to do. Large amounts of volume coupled with a speedy process are the keys to success when selling life insurance on the phone! Anyone that tells you otherwise is either crazy or has endless amounts of money to lose. We have just broken the ice for any type of agent or brokerage in the field who wants to save a lot of time and money. This system has more bells and whistles to put into this article so if you have 10 minutes during the week, give us a call and we will be more than happy to explain what it could do for your business.

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